Presentation of ecological materials directly from the source
The first speakers were Vojta Rosina and David Hloušek from Avery Dennison, a multinational manufacturer and distributor of pressure-sensitive adhesive materials (such as self-adhesive labels). The gentlemen first spoke about sustainability in general - about the goals we set ourselves as a state within the framework of pan-European goals, but also about the personal responsibility of all of us.
Subsequently, they showed a really wide portfolio of products that are currently available on the market. They presented materials with a share of recycled material, compostable materials and slightly more specific materials made from renewable sources and with organic additives. They explained not only the possibilities of their use, including advantages and differences, but also the wide possibilities of their marketing concept.
In addition, they outlined other expected developments in the market for ecological materials.
The printing house can also be environmentally friendly
Our product manager Jirka Havránek smoothly followed Aleš's introduction. He presented more in detail the individual steps by which we are slowly but surely trying to move beyond our vision - to behave more and more with respect to the environment.
In addition to the offer of FSC-certified materials, it is worth mentioning the processing of the waste grid and the base carrier. We are currently able to crush and easily separate both individual types of materials. We also achieve significant savings thanks to an efficient production planning system that constantly recalculates all orders and composes them as optimally as possible. For flexographic printing, we use special ASAHI printing plates, which ensure, among other things, much more environmentally friendly operation - ordinary water with soap is sufficient for their washing.
At the same time, we are aware that a significant amount of waste related to labels is also generated by our customers. Therefore, we offer customers a sophisticated core recycling system and we can offer them pick-up of the waste liner.
Last but not least, the label design should be eco-friendly
At the end, there was a presentation by Míša Thomas, the owner and design director at the design studio Butterflies & Hurricanes, which strives to make the world a better place through ecodesign. As they say: "We are a packaging design firm seeking to help companies reduce packaging waste."
Míša very aptly and uniquely assessed the current situation on the packaging market. She explained the difference between marketing and “mattering” and emphasized that we only have one planet and that it must be treated with the greatest possible respect.
Butterflies & Hurricanes are also the authors of the design of unique stickers, which we printed on samples of six different "eco" materials and then sent them to all participants before the webinar started.
