Cliff Moss and his marketers have a good feel for the needs of the market. They know where to find and how to come up with attractive products. They purposefully discover new products and introduce them to the public. One example is a unique soft drink, based on fresh spring water and sweet apple cider with honey, added to which are natural juices, flavours, rooibos tea extract, and vitamin C. Rooibos boasts powerful antioxidants. Pomegranates are rich in fibre, vitamins, minerals, and bioactive plant compounds. The added turmeric is noted for its anti-inflammatory effects, while the ginger is packed with nutrients and bioactive compounds that healthily stimulate body and brain.
Switchle is refreshing, low in calories, and helps maintain a great figure. It comes in three blended flavours. The perennially popular raspberry and pomegranate are joined by the increasingly trendy flavours of turmeric, ginger and rooibos – extracted from the Cape tea bush. South Africans have been enjoying rooibos drinks for generations. And now, thanks to Switchle, this refreshing taste is making its way around the world and triumphantly conquering other regions.
This beverage not only has great qualities, but also a compelling story. Its tradition runs deep into history – almost two and a half thousand years of it, in fact. Hippocrates, the founder of medicine, was already prescribing fresh apple cider with honey to strengthen immunity and soundness of mind. Ages have passed and the popular drink has lost none of its appeal. From the 17th century, a new chapter was added to the chronicles of soft cider. It was written – spelled "Switchel" – by hard-working farmers who cultivated the harsh wilderness of the American Midwest, turning it into a fertile land through toil and sweat. And it was "Switchel", containing only healthy natural components, that deliciously refreshed them in the baking fields on hot days.
Today's Switchle is based on these excellent traditions and is distinguished by its great taste and quality. It is marketed by the Healthy Sales Group. No wonder then, that in the competition for the prestigious Judges Choice Award at the pan-European Natural & Organic Awards, it fought its way to the very top against tough competition, leaving three hundred other new food and cosmetic products in its wake.
The professionals around Cliff Moss are very aware that a high-quality product is essential. But to stimulate consumer demand, it is equally important to offer the product in a modern way, with top-quality packaging and printing. The specialists at Healthy Sales Group left nothing to chance. They were looking for experienced and reliable suppliers for both packaging and printing who would not only impress with perfect samples, but who could also guarantee high quality across all deliveries and throughout the entire cooperation. We are honoured they entrusted this task to us.
This product brings not only a great flavours, but also a wonderful story. And our high-quality printing helps carry that story forward. The delicate floral ornamental graphics evoke the "good old days" of Victorian England and combine them perfectly with the comic motifs of the tough years of American westward settlement.
